Purrsuit
Purrsuit is a new all-in-one activewear brand from a experienced textiles company who develop new an innovative fabrics. They had the technology, manufacturing and products, and needed a new brand to bring it to customers in an increasingly competitive market.
Overview:
The R&K Group didn’t even have a name to start with, so after an in-depth workshop to get to know their business we helped to draft a series of names and available domain names to match. From there we moved onto the simple but effective identity in terms of a logomark, iconography, soft colour palette and confident typography.
Services:
- Identity and naming
- Creative direction
- Workshops
The Purrfect Solution
Traditionally described as a cat suit, the name Purrsuit combines this connection to the product type with a more aspirational aspect in terms of being in the pursuit of fitness and health. We then moved to develop the logomark which focused more on the key aspect of the product, which is that it allows for complete freedom of movement, with the subtle transition of the letter P turning into a head with the arm reaching over. Lastly, we helped to develop the tagline to help bring all these elements into one unified brand.
Start a project like this
“I always have a special fondness for branding projects we named too, and the word play here is still something I’m yet to beat as a creative idea.”
Jon Dodd, Design Partner at Alloneword
Similar Work
Luna & Luci
Feb 24, 2023
Shy Creation
Feb 24, 2023
The Heron Pond
Feb 26, 2023
External credits and collaborators:
Photography: Arun Jayaraj